Uncle Bob's Shader Emporium
Question: Who on earth is Uncle Bob and why does he have a Shader Emporium?
It was meant to demonstrate the use of metadata in the OSL shader, and was showing of both the ability to add your own "logo" image, as well as a custom "help URL" for more information about the shader.
On a whim, I came up with "Uncle Bobs Shader Emporium" and the address www.UncleBobsShaders.com
And to make it extra fun, I purchased that URL, and redirected it to point to the 3ds Max OSL GitHub page.
So now you don't need to remember any strange ADN-DevTech link... you only have to think of Uncle Bob's Shader Emporium, and type in